Book a call
Connected TV, programmatic, streaming audio, digital billboards, PR, social, search and retention — planned together, bought as one budget, and reported in booked appointments.
Twelve practices inside a ten-minute drive, all with the same licence and the same words about care and experience. So nobody chooses on qualification. They choose the practice they have already seen — on the television, on the drive in, in the feed, in the paper, and then at the top of the search. Being the obvious choice is not luck. It is a media plan.
One call and you will know which channels your market is actually winnable on.
Not a website company that also does ads. The whole media operation — screens, audio, streets, search and press — planned together and bought as one budget. Pick a channel to see your practice on it.
Every other channel points here, so it has to close. Hand-coded, fast on a phone in a car park, and wired to take the booking without a phone call. Drag the handle.
Three results decide it and nobody scrolls. We move you into them and hold the position — profile, pages, reviews and the technical work underneath.
Connected TV is bought by household, not by broadcast region — so a single practice can run a thirty-second spot on the televisions in the homes nearest its door. Almost nobody in your category is doing this yet.
Spotify, podcasts and streaming radio during the commute, targeted to the postcodes around you. Nobody skips audio — they are driving.
Digital out-of-home on the roads, transit and retail screens people already pass on the way to you. Bought screen by screen, not by region.
A content day on site each quarter, cut into a month of reels, statics and stories. You are in them — that is the entire reason they work.
Display and video across the sites and apps your patients already use, bought programmatically and fenced tightly to your service area.
Earned coverage in local, regional and trade press. A third party vouching for you does work no advertisement can do — and then we run the coverage through every other channel.
Recalls, reactivation and offers to the list you already own. Most practices sit on thousands of lapsed patients and have never once asked them back.
All nine planned together, bought as one budget, reported on one page. That is the difference between an agency and a supplier.
0.0sA molar cracks on a Tuesday. Nobody asks a friend any more.
2.4sThree results above the fold. Everything below may as well not exist.
6.1sNobody reads the licence. They read the rating, the hours, and whether they can book without phoning.
11.0sChosen — and usually the name they had already seen somewhere else.
Illustration of a local search. Not a real listing.
Want to know where you sit in that list today, and what it would take to own it? That is the first call.
The sameness problem is sharpest where the licence is a prerequisite rather than a differentiator. If your credential is the price of entry and your competitors say the same words you do, this is built for you.
Licensed, regulated, and not on this list? Tell us the category — we will say honestly whether we are the right fit.
Strategy, creative, media buying and reporting under one roof. No coordinating a web agency, a media buyer and a PR freelancer who have never spoken.
Site, code, ad accounts, pixels, lists, creative files. Everything is in your name from day one, and it all leaves with you if you go.
We do not mark up media. One page a month: appointments booked, cost per booking, and which channel earned them.
Bring your current numbers to the call. We will tell you which channel is carrying you and which is wasting you.
Not more traffic. The specific work that pays best and fits your calendar.
When the reason to choose you is everywhere they look, fee stops being the tiebreaker.
Year-round demand. Hire, plan and take a holiday without watching the phone.
Every booking traced to its channel and its cost. You hear the bad months first.
These are the four numbers we report on every month. Bring yours and we will show you where they should be.
Every engagement is scoped to the market, so the fee follows the plan rather than the other way round. Media is always separate and passed through at cost — you see every invoice. We give you the number on the first call, before anything is committed.
Not sure which level fits your market? Bring your catchment and your current spend to the call.
So the first call is about your market, not about us.
Question not here? Ask it directly — you will get a reply from the person who would run your account.
Because it is no longer expensive. Connected TV is bought by household, not by broadcast region, so a single-location practice can put a thirty-second spot on the television in the four thousand homes nearest its door. Ten years ago that was a national-brand budget. Today it sits comfortably inside a mid-size local media plan and almost nobody in your category is using it.
Then the question is whether anyone is planning across channels. Search, social, television, audio, screens and press behave completely differently, and buying them separately means nobody sees where the money is actually working. That coordination is most of the value we add, and it is the part a single freelancer structurally cannot do.
We work inside the advertising rules of your college or law society and read them before we write a word. Nothing goes live without your sign-off, and if a claim cannot be substantiated it does not appear — which is also just better advertising.
The report and the ownership. Most agencies show impressions, reach and rankings because those numbers always go up. We report booked appointments and what each one cost, by channel. And every account is in your name, so leaving costs you nothing but a notice period.
A few hours in the discovery sprint, a shoot day each quarter, and roughly an hour a month on the reporting call. One person who can approve creative, and access to your existing accounts. We handle everything else.
For a single location running search, social and connected TV, media of five to fifteen thousand a month is where the plan starts to work properly. Multi-location groups run considerably more. We will tell you on the first call whether your budget and your ambition match, and say so plainly if they do not.
We look at your catchment, your competitors and your current spend, and tell you which channels are winnable and roughly what it would cost to take them. If we are not the right fit we will say so on the call.
info@tbldigital.ca
(437) 717-0127
Cambridge, Ontario
Nine channels, one team, one budget, one page of reporting. If that is the department you have been trying to assemble, the call is the fastest way to find out.
