Scroll, and watch us fill it. Nineteen times, across Ontario.
Right now it is a lease and a feeling.
Before anything gets printed we check the catchment, the competition within a ten-minute drive, and whether the name you love is actually free as a domain, a handle and a trademark. Plenty of concepts get named and signed before anyone checks. Sorting it now costs a conversation.
A logo is not a brand. A brand is every surface a guest touches.
Positioning first, then the system — wordmark, type, colour, tone. Then the things it actually lives on: the sign, the menu, the packaging, the delivery insert. That last part is where most brand projects stop and most brands quietly fall apart.
Under two seconds on a phone, on transit data.
Hand-coded site, no page builders. Ordering and reservations wired in rather than bolted on. And the Google listing built properly on day one — the thing most restaurants get to six months late, by which point a competitor has a head start that takes a year to close.
Steam lasts about eight seconds. Knowing that is most of the job.
Sauce breaks under hot lights. Half the dishes on any menu photograph badly no matter what you do, and knowing which half before the shoot day is the whole difference. We plate with your kitchen and shoot for the platform each frame will live on.
The pre-opening window decides your first month.
Buzz before the doors open, influencer seeding with accounts we have actually vetted, paid running underneath it. Then opening week: coverage, reviews from the first guests while they are still enthusiastic, budget weighted to the shifts that need filling.
Opening well is one thing. Filling midweek in winter is another.
That is the part that decides whether the room is still there in three years. Profile managed weekly, reviews answered, ads fenced to a few kilometres around the door and dayparted to your slow shifts, creative rotated weekly — restaurant ad fatigue is measured in days.
Already open? Most of our clients came to us after opening — the room is quiet midweek, the delivery apps are taking the margin, or a competitor opened down the road and took the Friday trade.
We start at whichever phase you are actually at. The first call tells you which one.
Every figure is a headline from a live client project. Full case studies on the work page.
We work with a lot of South Asian restaurants and we will not pretend it is incidental. Punjabi, Gujarati, Telugu, South Indian, Pakistani. Street food, sweets, fine dining, tiffin, banquet.
It means we already know your peak search hours are different, your review culture is different, and your community finds new places on channels a generalist agency has never opened.
The problem your concept is about to run into is one we solved last quarter, for a room fifteen minutes away.
It depends how much of it you need. A focused scope — Google profile, local search and reviews — sits at one end. A full launch with branding, website, photography and paid media sits at the other, and costs several times more.
We give you a real figure on the first call, not a "starting from".
No, that is usually the best time. Checking whether your name is free before it goes on the signage costs a conversation. Discovering it afterwards costs the signage.
Google profile and paid ads move fastest — usually visible inside 30 days. Organic search takes three months for meaningful movement, six to twelve for competitive terms. For a launch the work happens before opening and the result is your first month.
No. It is our deepest specialisation, not our limit — bakeries, sweets, fast-casual, fine dining and nightlife are all in the portfolio. But if you are a South Asian concept you get nineteen rooms’ worth of pattern recognition.
Then the question is whether anyone is planning across channels. Search, maps, social, paid and reviews behave completely differently, and running them separately means nobody sees where the money is working.
Most of our clients came to us that way. We audit what is running, tell you honestly what is working, and start with whatever is leaking most — usually the Google profile and the reviews.
A few hours at kickoff, access to your accounts, one person who can approve creative, and a shoot day each quarter if content is in scope.
Yes. Brampton, Mississauga, Scarborough, Guelph, Cambridge, Niagara Falls and London are all live client work.
Free 30-minute strategy call. Three months from opening or three years in — we will tell you the three things we would fix first, whether or not you hire us.
